We were entrusted with global cosmetic marketing to establish the position of K-Beauty and expand into international markets. Given the characteristics of consumer goods, especially cosmetics, it was necessary to differentiate points based on foreign races and cultural differences in each country, as well as classify the brand's messages.
We analyzed the main products and Product Life Cycles (PLCs) suitable for the target regions and designed marketing strategies by understanding the market cultures and generational characteristics of different countries abroad.

We established the goals to be achieved through marketing as a preliminary step. As the channels for recruiting buyers and directly exporting to general consumers differ, we devised strategies to achieve both goals.
To attract international buyers, we created a global website and ensured exposure through SEO when keywords related to our products were searched, leading potential buyers to discover our website. We continuously promoted our products and recruited buyers through LinkedIn.
For direct exports, we set up country-specific display advertisements and consistently utilized media platforms and sponsored content to promote our products. We maintained a consistent concept and tone on social media, showcasing the brand's identity and activating social channels.
We increased sales through live commerce platforms in Singapore, Malaysia, and the Philippines, and managed subsequent marketing efforts to maintain both B2B and B2C marketing.