Background
Benilight sells LED devices that help with skin rejuvenation through near-infrared light, enabling convenient at-home skincare management.Benilight needed distributors and B2B partners to distribute and sell their products in each country. They faced difficulties in determining the minimum order quantity (MOQ) pricing.They sought assistance from HealyUp to explore avenues for expanding their product importation by spreading global awareness.HealyUp believed that Benilight needed unique content to showcase their products and explored options for importing their products overseas.
What we did
To enhance Benilight's global recognition and enable product sales overseas, Here Up conducted market research and created guidance manuals tailored to each country where Benilight desired to expand.
The pricing of the products was adjusted to cater to the market considerations of distributors. By fine-tuning the supply prices, HealyUp addressed Benilight's concerns regarding MOQ pricing.
Customized websites were developed for each country (Australia, USA, Middle East), and user tracking and analysis were conducted on the websites.
Photos and promotional videos were taken to enhance trust in Benilight products. Various print materials required for international exhibitions were prepared.
A social media account dedicated to the Middle East market was established and managed. Benilight successfully entered the Middle East market, including retail placement in Sharaf DG stores in Dubai, and expanded into Australia and the USA.
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