Today's Meal is a newly developed app with the intention of preserving people's recipes and enabling them to share and enjoy their own recipes. The app needed to gain active usage and increase its visibility, and people were willing to participate voluntarily.
To increase the sales of the app's products, we pondered on the necessary approaches, and that's when you introduced the idea of "Here up."

While maintaining the desired purpose of the app, we analyzed potential advertising materials and channels to activate the app. First, we analyzed and identified the demographics of app users, such as age, gender, and location. Based on that, we planned and created landing pages and advertising materials, executing meta and GA advertisements to encourage app installations and participation.
To activate the app, we recruited university students as supporters, promoting the app's purpose of reducing food expenses through sharing. We also recruited a test group to enhance recipe sharing within the app.
Utilizing the content of "Ingredient News," we planned and produced content, uploading it to a YouTube channel to promote the brand image.
We conducted product shoots and created advertising materials for the products that will be sold through Today's Home Cooking. Through viral SNS marketing, we encouraged product purchases and app participation.
All advertising campaigns unified the representative colors of Today's Meal to represent the brand image, applying them to advertising materials and copies to strengthen brand awareness. We conducted continuous monitoring of the advertisements and managed the ad campaigns.