Emons needed to establish a new brand identity emphasizing trendiness and implement marketing strategies to capture the attention of the younger consumer segment, deviating from their existing brand image.

We analyzed the lifestyle of family members and the market distribution of consumers to enhance the value proposition of their products and enable sales through consumer behavior analysis.
We targeted newlywed couples through Instagram's social media channel and conducted targeted advertising based on real estate analysis focusing on affordable housing in newly developed areas that align with the product's pricing.
Understanding the characteristic of seeking pre- and post-purchase reviews of home furniture, we continuously published content with extracted relevant keywords to increase views and operated our company blog along with viral activities in newly developed city-centric cafes to encourage store visits
We established a pop-up store in the top-ranked Starfield mall nationwide, allowing direct viewing and sales display of our furniture. Furthermore, we ensured exposure to approximately 70,000 individuals by broadcasting on media towers, standing screens, Itopia's screens, and panoramic screens within Starfield mall.